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Imagine walking into a restaurant and having all eyes on you. Like most women, I love attention, but recently I got more attention and compliments than I knew how to handle.

During a casual dinner with friends, my sparkling white gold two-carat Moissanite earrings stole the show.

One dinner companion whispered, “Those are the most beautiful diamond earrings I’ve ever seen.” I explained they weren’t diamonds but a new jewel: Moissanite.

Before I knew it, I was the talk of the table. People had questions and comments like “What is Moissanite?” “They’re so brilliant, they must have cost a fortune!” “Are they rare?” and “I have to have them.”

Well ladies, if you want to know my secret, read on.

Moissanite is giving women the opportunity to own quality, eye-catching jewelry at affordable prices.

What is the story behind this jewel? In 1893, Dr. Henri Moissan, a Nobel Prize-winning scientist… Read the rest

Jewelry lovers are buying cubic zirconia today more than ever thanks to the improvement in quality and the many fashionable styles available. As a jeweler or jewelry manufacturer, this gives you a tremendous opportunity to sell quality jewelry for less and cater to your customers.

What is Cubic Zirconia?

Cubic zirconia is a man-made composition created to simulate, or take on the likeness of, a real diamond. Due to its hardness and beautiful shine, cubic zirconia has become the most popular substitute for diamonds on the market today. It is available in many fashionable styles, shapes and colors to fit any occasion. Cubic zirconia stones can be used in all types of jewelry, including rings, necklaces, bracelets, anklets, and earrings.

Synthetic Gemstones

Synthetic gemstones are made in a laboratory but still carry the same properties as natural stones. These “lab gems” have become popular and actually are in greater demand… Read the rest